MBA® Screen Upgrade program delivers custom messages to NRL Federal Credit Union cardholders at over 8,000 7-Eleven stores nationwide.
Alexandria, VA & Los Angeles, CA – NRL Federal Credit Union and FCTI, Inc. today announced the launch of a multi-year contract to provide dynamic on-screen marketing to NRL Federal Credit Union cardholders at ATMs placed in 7-Eleven locations throughout the United States.
The agreement provides NRL Federal Credit Union the ability to deliver custom branded messages including targeted campaigns to their cardholders through the Screen Upgrade (SU) feature of FCTI’s Marketing and Branding Application (MBA) ATM program. SU campaign setup includes the ability to target by location and other factors and campaign start and end dates, as well as the capability to run multiple campaigns at once.
SU screens are delivered throughout the ATM transaction, allowing the combination of multiple screens and topper to create a story for the cardholder that culminates in the final processing screen and printed receipt.
“The ATM is an important channel for member interaction. Which is why it has become so important to couple nationwide access with real brand initiatives,” said Kristin Shultz, CEO of NRLFCU. “Unlike traditional branding, FCTI’s program allows us the opportunity to present our brand as well as dynamic messaging to our cardholders on an ATM outside of our brand network.”
“FCTI’s MBA program affords a unique opportunity for banks and credit unions to generate greater awareness of brand, products, and services – utilizing technologies not available at other ATMs,” said Robel Gugsa, CEO for FCTI, Inc. “We are very excited to be working with NRL Federal Credit Union to expand their marketing toolbox with a package of flexible and dynamic tools to better reach their ATM users.”
For more information and to find the nearest NRL Federal Credit Union location, visit www.NRLFCU.org.
To find out more about surcharge-free participation and ATM marketing opportunities at 7-Eleven locations throughout the U.S., contact FCTI at (800) 454-2317 or firstname.lastname@example.org.
About NRL Federal Credit Union
Founded in 1946 to serve the Naval Research Lab, NRLFCU is now a strong $465 million financial institution serving more than 23,000 members. Membership is open to employees of the Naval Research Laboratory and members of the American Consumer Council. For more information, visit NRLFCU.org