Fewer than 1/3 of B2B and less than 1/2 of B2C CMOs actually use all of the data marketing analytics has been providing to make critical marketing decisions.
New and Updated White Paper Explores Bank & Credit Union Marketing Trends and Statistics for Success in 2019 and Beyond
FCTI, Inc. launches 2nd annual white paper analyzing current financial institution targeting and advertising techniques.
Yearning for Financial Freedom: Understanding the Millennial Demographic [Infographic]
Millennials have quickly overtaken Baby Boomers and Generation X as the dominant generational demographic in the world. Goods and services have swiftly begun to leverage the growing buying power of this age group. But how are these consumers
What is the “NEW” Financial Health?
We’ve all heard (discussed, planned, promoted, etc.) terms such as “financial wellness,” “financial literacy,” and even “financial health.” They are well known within the financial services industry as studies have shown US consumers have a bad
Why Do Americans Have a Bad Relationship with Money?
Well over half of Americans (66%) check their bank account at least once per week. A similar majority (73%) also reported they carry two or fewer credit cards. (Lexington Law) Another 53% consider paying off debt a high priority. Surely, such signs
4 Steps to Creating Positive Sentiment with “Peak Marketing”
Peak Marketing is the best outreach you can offer to your target audience. While every marketer strives to create experiences, content, and advertising which bring the highest level of return, it is only a select few campaigns which reach the
Insights into Creating More Effective Social Media Marketing Strategies
Many businesses still think of social media managers as “the Facebook person.” While the days of delegating social interactions to the intern or someone’s niece are passed (we hope), there is often a lingering perception that anytime spent posting or
[Infographic] is Mobile Internet Use Really Changing Behavior?
Smartphone use is on the rise (of course!). But beyond the general overall growth in use, it is also having an affect on consumer behavior - even when it comes to financial interactions. How are people accessing financial websites and
PNC BANK EXPANDS ATM ACCESS FOR CUSTOMERS NATIONWIDE AT 7-ELEVEN® STORES
Agreement with ATM provider FCTI gives PNC customers access to surcharge-free withdrawals across the country.
A Turn in the Right Direction: How and Why You Should Respond to Reviews
You sit down at your desk; open your email, application, or browser; and there it sits — a review notification. Whether positive or negative, how you and your business react will be a significant indication to others of your brand’s personality and