Millennials have quickly overtaken Baby Boomers and Generation X as the dominant generational demographic in the world.
Goods and services have swiftly begun to leverage the growing buying power of this age group. But how are these consumers
We’ve all heard (discussed, planned, promoted, etc.) terms such as “financial wellness,” “financial literacy,” and even “financial health.” They are well known within the financial services industry as studies have shown US consumers have a bad
Well over half of Americans (66%) check their bank account at least once per week. A similar majority (73%) also reported they carry two or fewer credit cards. (Lexington Law) Another 53% consider paying off debt a high priority. Surely, such signs
Peak Marketing is the best outreach you can offer to your target audience. While every marketer strives to create experiences, content, and advertising which bring the highest level of return, it is only a select few campaigns which reach the
Many businesses still think of social media managers as “the Facebook person.” While the days of delegating social interactions to the intern or someone’s niece are passed (we hope), there is often a lingering perception that anytime spent posting or
Smartphone use is on the rise (of course!). But beyond the general overall growth in use, it is also having an affect on consumer behavior - even when it comes to financial interactions.
How are people accessing financial websites and
You sit down at your desk; open your email, application, or browser; and there it sits — a review notification. Whether positive or negative, how you and your business react will be a significant indication to others of your brand’s personality and
Social media platforms are arguably the most accessible, least expensive way to generate greater outreach to current and potential account holders. With 42% of the world population (around 3.2 million) and over three-quarters of the Gen X and