Fewer than 1/3 of B2B and less than 1/2 of B2C CMOs actually use all of the data marketing analytics has been providing to make critical marketing decisions.
New and Updated White Paper Explores Bank & Credit Union Marketing Trends and Statistics for Success in 2019 and Beyond
FCTI, Inc. launches 2nd annual white paper analyzing current financial institution targeting and advertising techniques.
Nailing the First Impression – Account Holder Onboarding Strategies that Work
55% of most checking account portfolios are not fully engaged, reported Tricia Hrotko, Regional Executive for Digital Onboarding, Inc. speaking on stage at The Financial Brand Forum 2019. This statistic is especially daunting when you realize digital
11 Surprising Stats to Inspire Better Email Marketing
With all of the hype surrounding social media, SMS/text, and mobile applications, it would be easy to assume email marketing is on its way out. *Cue laugh track.*