Fewer than 1/3 of B2B and less than 1/2 of B2C CMOs actually use all of the data marketing analytics has been providing to make critical marketing decisions.
Why Do Americans Have a Bad Relationship with Money?
Well over half of Americans (66%) check their bank account at least once per week. A similar majority (73%) also reported they carry two or fewer credit cards. (Lexington Law) Another 53% consider paying off debt a high priority. Surely, such signs
4 Steps to Creating Positive Sentiment with “Peak Marketing”
Peak Marketing is the best outreach you can offer to your target audience. While every marketer strives to create experiences, content, and advertising which bring the highest level of return, it is only a select few campaigns which reach the
Insights into Creating More Effective Social Media Marketing Strategies
Many businesses still think of social media managers as “the Facebook person.” While the days of delegating social interactions to the intern or someone’s niece are passed (we hope), there is often a lingering perception that anytime spent posting or
5 Social Media Brand Building Tips for Bank & Credit Union Marketers
Social media platforms are arguably the most accessible, least expensive way to generate greater outreach to current and potential account holders. With 42% of the world population (around 3.2 million) and over three-quarters of the Gen X and
A “360 View” of Creating a Digital Account Holder Experience Program for Banks and Credit Unions
“‘Digital banking’ has become synonymous with ‘banking,’” notes Joyce Colin, Vice President and National Sales Representative for 360View.
11 Surprising Stats to Inspire Better Email Marketing
With all of the hype surrounding social media, SMS/text, and mobile applications, it would be easy to assume email marketing is on its way out. *Cue laugh track.*