Fifteen percent (15%) of consumers presented with in-store video advertising are more likely to buy the advertised product, according to a study published in the Journal of Advertising Research.
How to Safeguard Your Budget from In-Store Advertising
Over a quarter of consumers fall victim to the impulse buy when purchasing goods in-store. These are not people who are entering a store to meander aimlessly and wind up making a purchase. These are individuals who entered an establishment with