FCTI, Inc. launches 2nd annual white paper analyzing current financial institution targeting and advertising techniques.
Insights into Creating More Effective Social Media Marketing Strategies
Many businesses still think of social media managers as “the Facebook person.” While the days of delegating social interactions to the intern or someone’s niece are passed (we hope), there is often a lingering perception that anytime spent posting or
A Turn in the Right Direction: How and Why You Should Respond to Reviews
You sit down at your desk; open your email, application, or browser; and there it sits — a review notification. Whether positive or negative, how you and your business react will be a significant indication to others of your brand’s personality and
5 Social Media Brand Building Tips for Bank & Credit Union Marketers
Social media platforms are arguably the most accessible, least expensive way to generate greater outreach to current and potential account holders. With 42% of the world population (around 3.2 million) and over three-quarters of the Gen X and